What is reverse ETL and why does it matter for your product data?
#Blog – Mixpanel
User friction can sink your app. Here’s what it is and how to avoid it.
Mobile app user journeys: definitions, analysis, and best practices
How self-serve product analytics empowers teams to be data-informed (insights from ZipRecruiter, GoDaddy, RingCentral, and more)
Ask an expert: Getting users to the ‘aha’ moment—fast
Top 6 customer retention metrics
Machine learning and product analytics: Navigating the hype
How to protect customer data while running smarter A/B tests
The ultimate guide to cohort analysis: How to reduce churn and strengthen your product
Tristan Handy on the changing face of the data stack
Less, but better: how focusing on UX helped us triple NPS in 18 months